- Date added
-
July 9, 2024, 4:29 a.m.
- Description
- In the early 1990s, two Russian artists named Vitaly Komar and Alexander
Melamid hired a market research firm to survey the public on what they
wanted in a work of art. Across 11 countries they then set about painting a
piece that reflected the results. Each piece was intended to be a unique a
collaboration with the people of a different country and culture. But it
didn’t quite go to plan. Every picture looked the same. 30 years after the
“People’s Choice” series, it seems the landscapes which Komar and Melamid
painted have become the landscapes in which we live. From film to fashion
and architecture to advertising, creative fields have become dominated and
defined by convention and cliché. Distinctiveness has died. In every field
we look at, we find that everything looks the same. Welcome to the age of
average. Let’s dive in.
